Brand Surya is ranked as one of the most respected and trusted brands for light-ing products, in India. The Group’s width & depth across the lighting solution spectrum has enabled it to establish its presence across all corners of India and globally. By being cost effective without compromising on quality, the company has become the second largest player in lighting.
LED technology is widely acknowledged as the future of lighting technology. At Surya we understand this fact and manufacture LEDs which ensure energy savings, lower maintenance costs and assure an impressive lifespan – distinct advantages which propel the LED revolution forward. Today, Surya’s LED product basket adds credibility to the brand’s stature as being synonymous to lighting. Surya Roshni presently manufac-tures almost all the LED products in-house, backed by strategic marketing initiatives and a strong trade channel. The group manu-factures quality LED products with a world class manufacturing infrastructure, at its fully integrated plants in Kashipur (Uttarakhand) and Gwalior (M.P), supported by Surya Tech-nology & Innovation Centre (STIC) at Noida— an advanced state-of-the-art lighting laboratory and research centre with specific focus on LED.
Its LED product portfolio has both indoor and outdoor luminaires. The LED lamps save up to 85% energy, when compared with incandescent bulbs and have a long life-span of 25000 hours. Many new products such as High Beam Angle LED Lamps, Color Change LED Lamps, New Range Down lighters, LED Torch with Dry Cell Battery & Rechargeable, Rechargeable Lantern, Spot Lights and LED Wall Light will also be introduced as part of the Group’s plan to cater to the growing demand of the customers. Surya Roshni has registered CAGR of 20% as compared to the Indian lighting market CAGR of 12%. And while the LED market is growing at a high speed at the rate of 60%, Surya Roshni has registered 300% growth. We are fired by an ambitious revenue target of Rs. 500 crs. in LED segment by 2016¬2017, and at the same time, help the nation save more energy and be more eco¬friendly.
Ongoing government initiatives like DELP and the Prakash Path programme for LED street lights, imply that the market is poised to grow substantially in this segment. Technologically-ready companies like Surya Roshni can help in the government decision of changing all street lights and lights in public spaces to LED.
The group MD, Mr. Raju Bista says, “The Make in India campaign launched by the Govern-ment shall provide an extra impetus to both Surya Roshni and the LED Industry to grow faster. Displaying a firm commitment to stay competitive, we at Surya are committed to the progress of Make in India campaign and are also participating in all tenders of LED Bulbs & LED Street Lights”. Compulsory Registration Scheme of Deity/BIS for LED products has been started to take care of safety standards of LED products and group’s all manufacturing plants have CRS approval from BIS. Bureau of Energy Efficiency’s star rating plan for LED lamps shall further en-hance lumen efficacy of lamps.
Today Surya has a global footprint with an international presence across 44 countries. Its network of over 2000 distributors and lakh country-wide dealers is its strength, which helps the group to be present in every nook and corner of India. Surya’s product range demonstrates the group’s re-lentless commitment to performance, cus-tomer satisfaction and superior value. The group has become one of the most trusted brands in the country today. But it doesn’t allow itself to rest on achieved laurels. In-stead, it treats each milestone as a stepping stone to rise to even greater heights. With a nationally and internationally accepted “Brand Surya” and pre-eminent position in the Indian lighting industry, Surya is poised to capitalize on the immense opportunities unfolding in the global market, giving it an edge over its peers.
