Zhengzhou in China has a new city landmark which unfurls to an astonishing 1100m² across Zhengzhou HuiYi Times Square. The display design which has a unique cultural significance is composed of multi-surfaces which create a fantastic lighting effect. The skillful project which wasundertaken by Gtek Group Limited is hoped to not only gain popularity but create new business as well.
Creative Idea & Unique Design
The design inspiration for this creative LED project is drawn from a cultural reference to a goddess’ lost flying ribbon from
heaven. The appearance of a flying ribbon not only offers a sense of ethereal romance but also combines with the essence of HuiYi Time Square. At the shopping mall’s entrance there are two disc-shaped interactive LED displays. Through interaction, the visitors are able to actually experience recreational shopping.
Exclusive Customized & Unusual Modeling
The prototype of the flying ribbon didn’t have any flat surfaces throughout the entire stretch of the design. An irregular presentation such as this poses a great challenge when it comes to finding solutions to technically support it.
After meticulous research, Gtek offered a solution that required assembling multi-surface LED display units. The LED curtain was finally created using Bri-curtain Air H16TC which helped successfully create the illusion of the goddess’ lost ribbon falling lightly on the square.
City Landmark & Commercial Center
As a new city landmark in Zhengzhou, the LED Flying Ribbon will upgrade commercial value and accelerate the achievement of a world-class urban commercial complex in HuiYi Times Square. With the success of this project, Gtek hopes to continue offering its specialization in creative displays through creative ideas and customization services for its customers.
