A new-born brand that looks determined to create a space for itself when it comes to the world of decorative lighting and designer.
Savvy LED Lights are manufactured by Mumbai-based Light World, a company that manufactures decorative lighting and is well-informed about the wonder, lighting can create. Serving since 2010 with its astonishing designs, Savvy Lights’ USP is to spend less and deliver more. With this objective in mind, Hitesh Patel, the company’s director puts up a great deal of R&D before finalising any design. He does insist that each and every design so developed is subject to deep scrutiny, to not only match the interiors of any architecture but add aesthetics by lighting up spaces. Compelled us at LED World to reach a person
It was actually the inquisitiveness, which with fairly disheveled hairs and a pretty normal dressing sense without evincing any strong inclination towards designs. When we entered, he was busy with his iPad, exploring new ideas to get hold of his imagination and develop further enticing designs of his lighting products for his valuable clientele. “Copying… Yes! And I bet nobody can do like me,” Patel says with a confident smile.
So, is copying easy? Not at all! It needs special skills and maturity level to capture the details of a product that is already developed. “You must need to have a unique sense for understanding a design and replicating it,” he ushers with strong perseverance that all the designs are not the exact imitation, but with some or the other visible alterations/differentiations. “Because, there may arise copyright issues.” This clearly reflects his knowledge about the market and its indices. It won’t be wrong to mention that irrespective of the persona of Patel, the lights that he and his team develops has some magnetic elements in them, which attract people so much so that any person with no discernible bent towards designing, gets a natural pull. Yes, it wasn’t a planned meeting but more like an impromptu. For some time, he remained reluctant to speak to us; but we kept trying and got him convinced to share about his tastes and eclectic designs. “Around a decade back, it all started by my elder brother. I joined my brother five years ago, after completing my graduation. Thereon, together we put a lot of efforts to reach to this spot. We studied the market, visited China quite a few times to understand the nuances of LED lighting and the designing factors. We worked hard, slowly crept into the groove, and came to know what would make us count in the market. Eventually, we started focusing on design,” explains Patel. Gradually, Patel nurtured his tastes and got his fondness aroused towards designs. “I spend a lot of my time on developing new designs as copying doesn’t promise very bright future as LEDs do. And, every new design encourages me to go one more step and craft another eye-catchy structure – be it of metal or fabric. Thanks to the discerning league of modern customers who always kept appreciating these artworks of ours. This is how we have been stepping up in this fiercely competitive market,” he elucidates.
Delving on the market presence of Savvy Lights, Patel shares that to market these designer lighting products, Light World prefers to go through its established network of distributors. “We want our channel partners to remain our contact points in the market. They bring us the demand and we try meeting their specific requirements, which of course, come from their respective clients. For now, we have around 80 distributors, spread across the country. Of these, half are our regular customers and source products from us quite frequently.”
For these many years, the company’s distributors helped it to market its products majorly in Mumbai and surrounding areas. “We now want to move ahead and gain some foothold in other major cities like Delhi, Chennai, Bangalore, etc. For this, we also want to augment our network,” says Patel unveiling that the brand name for his lighting products has just been born and that the company was marketing its products simply under the Light World banner. “It is now that we decided to go with Savvy Lights as our brand name for all our LED lighting products. Accordingly, from now onward, we would be known by this name only,” he concludes.
