This full motion, interactive LED colour video display at the shelf edge stimulates customer engagement through tailored product information, cross messaging, pricing updates, promotion and upsell.
The SMD shelf LED Display is the new concept LED display that Ocolour Technologies Co., Ltd. proposed for the first time in 2014. It is a display screen specially tailored for the shelves of retail chains, supermarkets, hyper markets and shopping malls. The SMD shelf screen comes in two lengths of 240x80mm and 960x80mm. With sizes 80mm screen height and 240mm width splicing, the shelf screen can match most existing supermarket shelves design.
In the current high-end LED small pixel pitch, the pixel distance is only 2.5mm which makes the display effect suitable for close-up viewing. Single screen consumes only 8W, which helps saving considerable amount of energy being in line with the environmental protection concept. It can be controlled by local computer and remotely controlled by network. SMD’s unique ultra-high protection ensures no fear of bumps or frictions from the cart or the customer as well as of accidental watering.
SMD, surface mounted device, is one of the recognised future packaging trends in the LED industry. Ocolour indicatively introduces SMD technology into the LED display industry. Compared with traditional DIP displays, SMD displays have significant advantages: 1. Great protection, including anti-collision, anti-wear, moisture-proof, dust-proof, anti-oxidation, etc. 2. The lamp bead is reflowed soldered, and is completely eliminated thereby greatly improving the stability of the screen body keeping the failure rate extremely low; 3. These low cost smart shelf solutions support front and rear maintenance, comes in small size of unit board, and allows simple maintenance.
The smart LED shelf display revitalises indoor customer engagement with realistically brilliant picture quality. With more businesses turning to LED signage for an enhanced customer experience, this one-of-its-kind shelf display offers an ideal combination of superior picture quality and intuitive usability. The SF P2.5 Series combines high-end video processing technologies with high dynamic range (HDR) picture refinement to add clarity and sophistication to featured content – all within a compact, easy-to-maintain design. This digital communications platform is fully focused on retail.
Featuring accurate colour expression for low brightness settings, these shelf displays alleviate the colour hues through a unique grayscale management algorithm that maintains consistent R/G/B gradation for improved colour accuracy. As a result, low-brightness indoor environments, such as galleries, museums and shops, can display content at optimal quality with uniform and precise colour expression. All this is not possible in conventional LED displays that come without integrated low grayscale correction technology and therefore struggle to present red, green and blue colour hues accurately and without distortion in low grayscale settings.
