To mark the festivities of Ganesh Chaturthi & celebrate Lord Ganesha in Maharashtra, Philips Lighting launched Philips Hue illuminated ‘Ganpati-on-Wheels’ mobile vans in the state. These vans were specially illuminated with Philips Hue, the world’s leading connected consumer lighting system, and travelled across Maharashtra covering more than 30 cities. The intention behind this innovative van was to take the celebrations right to the consumers’ homes. It was definitely a one-of-its-kind activity to deliver an actual touch and feel of Philips Hue to the consumers in Maharashtra by the famous lighting brand.
