Retelling the legend with Sand Art and Havells Lighting
The most festive time of the year is upon us and Havells is all set to perk up the ongoing festivities around Dussehra and Diwali. On its third year, Havells is setting up the stage to showcase another rendition of Digital Ramlila infused with an extraordinary visual experience. This year, the legend that has a special meaning across generation, will be narrated through Sand Art and Havells Lighting.
Havells has always immensely rejoiced celebrating the Indian traditions and cultures with the country. During this festive time of the year, with everyone eagerly looking forward to the much-awaited Ramlila being performed at various avenues, Havells conceptualized this tale using the most fundamental elements of it. In this era of digitalization, Havells reimagined the thought of presenting this moving story in a magnificent manner through Sand Art and LED lights. Starting from the first day of Navratri i.e., 7th Oct 2021, the story of victory over the evil will unfold in the most alluring visual experience.
Speaking about the campaign, Prag Bhatnagar, Executive Vice President & SBU Head, Havells India said, “Lighting is important for all of us. Not only does it give us a sense of clarity, but also a kind of security which is hidden under the spell of darkness. Through this unique visual screenplay, we are amalgamating the story of victory of good over evil, and light over darkness. The idea is to bring the mythological history into light and to demonstrate the sacred scripture into a visual screenplay using LED lights and Sand Art. By doing this, we are excited to engage with the audience and help them to re-live the age-old devout story which offers so many vital lessons of life.”
Indians have witnessed numerous stage enactments and TV serials based on the epic story. However, now is the time to experience the absolutely unique LED Ramlila – a story powered by Havells Lighting.
